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Brand & content

UX & UI design

Digital experiences where brand, usability and commerce come together logically.

WHY THIS MATTERS

A clear layout does not sell harder. It just takes the brake off.

WHAT IT IS

We design page types instead of individual pages: categories, product pages and campaign landing pages where brand, information and commercial priority come together logically.

You can keep reusing those building blocks, so a new collection, campaign or promotion is not a new design project every time.

YOU NEED THIS WHEN
01Visitors find the product but not the reason to buy.
02Every new page is another discussion.
03Your site is beautiful and still does not work.
HOW WE DO IT
01Understand

We map what visitors are trying to do, where they get stuck and what matters commercially.

02Structure

We decide which information, products and actions get priority and how someone moves logically through the experience.

03Design

We translate the structure into UX and UI where brand, usability and commerce come together.

04Test & roll out

We test what works, sharpen where needed and turn it into reusable page types and components.

Pretty is not a user goal.

A visitor does not come to your shop to admire your design. They want to understand what you sell, why it is relevant and what the next step is.

Good design helps with that without getting in the way.

EXAMPLE PROJECT
La N’atelier webshop
Brand · Shopify · Commerce · Marketing · 2022

La N’atelier

From a handmade range to a digital experience where discovering and buying feel natural.

La N’atelier was about things made with care. Together with Nathalie we built a brand identity and Shopify webshop that didn’t just show the handmade character of La N’atelier, but made you feel it.

View project →
HOW WE WORK

RIT sets direction. M&E moves with it.

We do not start with the screen. We start with what someone is trying to understand, find or do, and what has commercial priority. Then we decide how the interface makes that as easy as possible.

More about RITME
Connected to RITME
I
Identity

Who are we and what do we stand for?

T
Trading

What deserves commercial attention?

E
Execution

How do we actually make it happen?

Need help with this?

Tell us briefly where it hurts. Then we know whether we are the right partner.

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IPA SUDIGJO
“Every extra click is another reason to leave.”
IPA SUDIGJO · Co-founder & Tech Lead
OTHER PARTS

Brand identity

From positioning and brand story to visual identity and clear guidelines for how your brand shows up.

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3D modelling & animation

Realistic product renders, animation and 3D visuals that let you create content faster and more flexibly.

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Packaging & print

Packaging and print that carry the brand into the box.

Read more