Paid media

Social, search and programmatic: campaigns we steer by the bottom line.

A campaign that gets clicks is not the same as a campaign that pays.

We start with what has to move commercially. Which product, which category, which audience or which moment deserves attention, and what should that attention return?

Then we decide where best to buy it: social, search, programmatic or a combination.

We steer by margin after returns, not by revenue in the dashboard. And to us reporting is not a dashboard describing the past, but the answer to one question: what do we change because of it?

We decide what has to move commercially, for whom and with what goal. Not: which channel is popular.

We set up campaigns, measurement and budget so we can see what is actually happening.

We go live, test with focus and shift attention and budget where needed.

We look at what it returns, what we learn from it and what we change because of it.

Paid media only works well when it is clear what deserves commercial attention, what other channels are doing and what we steer by together.

That is why we do not just manage campaigns. We guard the rhythm around them.

RIT sets direction. M&E moves with it.

We do not start with Meta or Google. We start with what deserves commercial attention and what we are trying to achieve with it. Then we decide which channel, budget and message fit best.