Klaviyo email & CRM

Flows, newsletters and campaigns that follow what someone did.

The first purchase is not the end of the customer journey. Oddly enough, many brands treat it that way.

We use what customers actually do to decide what we communicate and when. Bought or not, once or five times, interested but dropped off, recently active or quiet for months.

We build flows, segments and campaigns around that. So your whole database does not get the same email just because it happens to be Thursday.

We look at your customer behaviour, purchase rhythm, range and existing email data.

We decide which customer groups, moments and behaviours deserve a different message.

We create flows and campaigns, set Klaviyo up properly and make sure data and content work together.

We look at what customers do, where they drop off and which communication we should adjust because of it.

A flow that runs automatically is not automatically a good flow. Timing, segmentation, offer and message have to fit where someone is in the customer journey.

Otherwise you mostly automate irrelevance.

RIT sets direction. M&E moves with it.

We do not start with the flow. We start with what a customer has done, where they are in the customer journey and what is commercially relevant to do next. Only then do we decide which communication fits.